One of the biggest reasons that small business needs to look at SMS marketing is the effectiveness. According to information supplied from EZ Texting, text messaging has a 98% percent open rate. The response rate is 45% compared to 6% for email.
There are other good reasons why text messages are a good choice.
Small business owners don’t have a lot of time or resources to put into marketing, so they need a way to reach their customers directly but also