Marketers are always searching for new and different ways to approach their potential clients and present their products and services. Online SMS marketing campaigns are really no different from any other marketing channel and should be integrated into your overall marketing strategy.
In this article, I’ll outline the best way to launch an inbound text messaging campaign that generates a flood of new sales leads.
1. Build Your Buyer Persona(s)
A buyer persona is a fictional character based on the commonalities of a specific target group of customers.
Each customer buys your product for different reasons, for example,