Mobile marketing is fast emerging as the most powerful way to reach the always-on-the-go consumer. Companies need a strong mobile marketing strategy to execute profitable and productive mobile campaigns. Here are four sure-fire ways to boost the ROI of your mobile efforts.
It’s all about nuance in your communications and messaging for your mobile audience… to continually improve your mobile marketing, you need to work at understanding the differences between how mobile users and desktop users perform searches… they may be completely different audiences with separate requirements — or simply need less information when on the move. Track your different