Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!

Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message functionality that comes installed on mobile phones by default.

When it eventually arrives, RCS will allow us to do much more than send and receive plain text without needing a third-party app like iMessage and WhatsApp. It has the potential to be a far more engaging, responsive and immersive evolution of SMS with interoperable text- and media-based messaging across all mobile devices and networks right out of the box.

Many argue that it’s way overdue and we shouldn’t really be dealing only in plain

Article source: https://martechtoday.com/5-hurdles-rcs-messaging-has-to-overcome-for-universal-adoption-230912

Pin It on Pinterest

Subscribe To Our Newsletter

Join our mailing list to receive the latest news from our team.

You have Successfully Subscribed!