Proximity marketing is one of the fastest ways to gain a competitive edge when it comes to mobile marketing. Why? Because personalization is the key success factor for any digital marketing campaign. Moreover, personalization is the foundation for providing
an awesome mobile experience for app users.
PROXIMITY MARKETING – WHAT IS IT?
Proximity marketing simply refers to communicating with customers at the right place, at the right time, with a personalised mobile message. It bridges the gap between offline and online marketing. Beacons, geofencing and push notifications play a vital role.
There are so many benefits of proximity marketing – far