Marketing is necessary for business growth because it creates Markets. That’s a given. Content Marketing is even more critical to create Awareness, raise Brand Value,create Communities and generate leads. It’s logical then for Small Businesses to be more Marketing Savvy than their larger counterparts. But that’s not the case. Most Small Businesses suffer from MDD (Marketing Deficiency Disorder), particularly when it comes to Content Marketing.
Typical alibis are: lack of budget, lack of time and lack of resources.
Invariably, it is because thin founding teams are wearing multiple hats trying to run the business with the aim of saving