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The Internet has become increasingly prominent, and also the buyers to upgrade their traditional direct sales approach to a multi-channel strategy. The main focus of the strategy is to leverage digital platforms, including various online marketing channels such as mobile, social media, and email via QR code and PURL to provide direct marketing services.

The popularity of social media is being capitalized by leading Western companies that are using social media marketing to promote their products and services. Due to increased accessibility of the Internet, high demand for data-driven direct marketing services will continue to accelerate the growth of category spending.

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Article source: https://aglobalmarketresearch.com/direct-marketing-services-market-studied-in-new-research-by-focusing-on-top-companies-like-rapp-epsilon-wunderman-acxiom-harte-hanks-direct-ogilvyone-merkle-harland-clarke-digitaslbi-aimia/

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