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Direct Marketing Solution is a type of advertising campaign that takes action in selected groups of consumers (such as visits to orders, stores or websites, or requests for information) in response to a marketer’s communication. This communication can take many forms, such as mail, telemarketing, and point-of-sale. An essential aspect of direct marketing is the ability to measure consumer responses. For example, if you offer an online store discount, you must include a cookie or pixel that tells you whether the code was used.

Direct Marketing Solution are categorized into four main types: direct mail, telemarketing, email marketing, text (SMS) marketing,

Article source: https://aglobalmarketresearch.com/direct-marketing-solution-market-2026-with-top-key-players-like-rapp-epsilon-wunderman-fcb-acxiom-harte-hanks-direct-ogilvyone-merkle-harland-clarke-corp/

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