When we think about the future of marketing, people’s imaginations may reflect the scene in Minority Report with holograms or expect a discussion on virtual reality and digitally immersive experiences. The truth is, the future of marketing is going to be radically different, but likely not in the ways you’ve expected.
Here are four factors shaping the near future of marketing that you may have missed.
1. Customer Experience
My company, Salesforce, released the “State of the Connected Customer” report in 2018, for which we surveyed 6,700 consumers and business buyers around the world. The report found that 80% of customers say