Have marketers been missing out on SMS? Richard Watson outlines three industries poised to leverage SMS for better customer connection.
Technology has made new and better communication options available to businesses, and as a result, more and more companies are switching to an omnichannel strategy to talk to customers and partners. The one-and-done approach is dead; tech leaders are now largely responsible for driving communication on multiple platforms.
By using new technology to interweave messages from a wide range of sources, businesses are able to not only draw new customers into the sales funnel but also establish stronger relationships with their current