Over the last decade, the landscape for digital marketing has changed in new and exciting ways.
For digitally savvy professionals, opportunities abound — especially in the realm of mobile marketing.
Mobile marketing is a multi-channel digital strategy that targets customers through avenues like social media, SMS, emails and more. Now more than ever, targeting mobile users is crucial for successful digital marketers: Research shows that around 70 percent of users’ digital media time is now spent on mobile platforms. That’s more than 100 percent growth in the last half-decade.
To capitalize on