Over the past few years, we’ve seen a meteoric rise in mobile e-commerce. Not only was mobile shopping up 55 percent in 2018, but Forrester predicts that by 2022, mobile will account for $175.4 billion in retail sales.
Despite this clear shift to mobile, fashion and retail marketers have struggled to keep pace. Many marketers are still focusing their efforts on legacy channels like email and display advertising — channels that were not designed for a mobile-first ecosystem. Given that open rates on email averaged a paltry 12.43 percent