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Danny Ackerman, senior director of product management at Urban Airship, guides you through how to get the most out of your SMS marketing strategy.

What’s keeping you from improving your marketing strategy with SMS?

In a recent poll, marketers said that one of the key reasons they’re hesitant to use SMS is fear of over-messaging customers. We agree: pinging your customers too often is a terrible way to earn trust, loyalty and drive long-term value.

That’s why we’ve created smart ways to orchestrate messaging across all your customer engagement channels, so you can use the best mix of channels for messaging,

Article source: https://mobilemarketingmagazine.com/sms-multi-channel-customer-engagement-strategy-urban-airship

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