SMS is a channel with a host of potential benefits, but it’s fallen out of favor somewhat recently with marketers in the US and Europe – prompting the question: is SMS still relevant?
Key benefits of SMS marketing
- Immediate – messages are delivered to phones within seconds of being sent. This is useful for time-sensitive campaigns that require immediate action.
- Direct – texts are sent directly to individuals, forcing them to engage.
- High open-rate – 82% of survey respondents said they open every SMS text they receive
More users are on mobile than ever before
In 2012, 6 trillion text messages were sent worldwide. This