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Iterable, a startup that helps companies build complex marketing campaigns across channels to reduce churn and increase usage, announced a $50 million Series C round today.

Investors include Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. Today’s investment brings the total raised to $80 million.

Company co-founder and CEO Justin Zhu says the Iterable platform captures a constant stream of data from consumers from a variety of sources to give marketers the ability to build segments or event triggers based on consumer behavior.

“Customers are streaming real-time updates

Article source: https://techcrunch.com/2019/03/20/iterable-lands-50m-series-c-investment-to-expand-cross-channel-marketing-platform/

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