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For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach customers and provide efficient and rapid resolution for their issues. SMS has proven to be a more effective mobile marketing channel than any other. Reports have indicated SMS marketing messages have up to a 98 percent open rate and messages are opened within three seconds of being received.

Some experts have estimated that by 2020, the number of consumers that have opted in to receiving business communications via text

Article source: https://martechseries.com/mts-insights/guest-authors/mobile-customer-communications-gdpr-world/

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