BRISTOL, England, January 15, 2019 /PRNewswire/ —
– Park Group will use the advanced analytics and marketing automation capabilities of BlueVenn for targeted, multi-channel marketing
– The platform will enable cross-channel personalisation by integrating email, mobile, direct mail and SMS marketing channels
Park Group plc, the UK’s leading multi-retailer redemption product provider to corporate and consumer markets, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalisation capabilities.
The investment in BlueVenn technology will empower the marketing team at Park Group to provide a personalised customer experience across channels and devices by integrating their email, mobile, direct mail