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BRISTOL, England, January 15, 2019 /PRNewswire/ —

 – Park Group will use the advanced analytics and marketing automation capabilities of BlueVenn for targeted, multi-channel marketing

– The platform will enable cross-channel personalisation by integrating email, mobile, direct mail and SMS marketing channels

Park Group plc, the UK’s leading multi-retailer redemption product provider to corporate and consumer markets, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalisation capabilities.

The investment in BlueVenn technology will empower the marketing team at Park Group to provide a personalised customer experience across channels and devices by integrating their email, mobile, direct mail

Article source: https://www.prnewswire.co.uk/news-releases/park-group-expands-its-multi-channel-marketing-and-analytics-capabilities-with-the-bluevenn-marketing-hub-850364707.html

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