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Park Group Will Use the Advanced Analytics and Marketing Automation Capabilities of BlueVenn for Targeted, Multi-Channel Marketing

Park Group plc, the UK’s leading multi-retailer redemption product provider to corporate and consumer markets, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalisation capabilities.

The investment in BlueVenn technology will empower the marketing team at Park Group to provide a personalised customer experience across channels and devices by integrating their email, mobile, direct mail and SMS marketing channels. Using its marketing automation and analytics capabilities BlueVenn will

Article source: https://martechseries.com/sales-marketing/marketing-automation/park-group-expands-multi-channel-marketing-analytics-capabilities-bluevenn-marketing-hub/

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