Pitney Bowes (Stamford, Connecticut), a global technology company that provides commerce solutions in the areas of shipping and mailing, data and ecommerce, has launched Consumer Connect – a new self-service post-purchase marketing solution for retailers and brands. “Retail marketers spend a tremendous amount of time and money attracting consumers and getting them to click the ‘buy’ button – only to leave them in the hands of third-party shipping partners for tracking and notifications until the package is delivered,” said Lila Snyder, EVP and President of Commerce Services at Pitney Bowes. “This created the opportunity to
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