Email is certainly not dead, despite many such exclamations, but there’s no question that it’s a bloated, seeping hog of a platform on which it’s incredibly difficult for businesses to develop meaningful relationships with customers.
Postscript, a startup launching out of Y Combinator’s latest class, wants to learn from what email marketing got right and translate that to the next frontier of B2C communications: SMS. It basically wants to be the Mailchimp for texts.
“We are witnessing the decay of email,” Postscript president Alex Beller tells TechCrunch. “User behavior is all SMS now and e-commerce traffic and web traffic, in