NEWARK, N.J. — Over the past 12 months, many convenience store retailers have either launched, revamped or enhanced their loyalty programs.
Some are finding unbelievable success: Kwik Trip Inc.’s Kwik Rewards program hit one million members within just three months of its launch. Murphy USA Inc. also saw enrollment approach the one-million mark within the first two months of piloting its Murphy Drive Rewards in 200 convenience stores this past summer.
By now, most — if not all — c-store operators know they need a loyalty program. It is so important because such programs act as a gatekeeper for retailers to get