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According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine’s Day Compared to 2018, While Campaigns with Sms and Email Combined Enjoyed More Orders Around This Shopping Event

Omnisend, omnichannel marketing automation platform for ecommerce, has released the latest data on Valentine’s day campaigns sent during the week of the amorous shopping holiday.

Key marketers studied during the week of Valentine’s day sent twice as many campaigns than a normal business day. Surprisingly, there was a decrease of orders coming from campaigns using only email during the

Article source: https://martechseries.com/sales-marketing/marketing-automation/combined-sms-email-campaigns-earn-38-revenue-email-campaigns-valentines-day-promotions-omnisend-research/

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