89 percent of customers want the ability to be able to direct message a business, says Brett Steele, regional sales director for Podium, an interaction platform that gives customers options on messaging and customer interaction. One in seven U.S. cell phone owners have connected with a local business via this platform.
Not only do customers want the ability to direct message a business but 36 percent of customers are wanting to connect with shops after business hours.
Using chatbots for marketing activities such as ad targeting, lead generating and SEO is becoming more and more popular. According to a report by