Increasingly savvy Marketers are casting SMS in a supporting role that makes their campaigns’ leading channels stand out. Discover ways your business can achieve results with SMS marketing, explains, Jason Lark, Managing Director, Celerity.
Many marketers don’t perceive SMS as equal in value to email and social media; their argument being that it’s a clumsy, old-fashioned and invasive form of communication. What’s more, given that some service providers impose a 160-character limit, text messaging is not always ideal for more complex content.
All that said, SMS marketing is far from obsolete: in fact, it’s quickly becoming one of the most sophisticated channels.