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TECHNOLOGY

Customers want a personalized shopping experience, but not the one they are currently getting.

According to a study of 1,200 consumers and 400 retail executives across the U.S., U.K. and Australia, more than four in 10 consumers (42%) – and almost two-thirds of Millennials (63%) – said they would pay more for improved personalization. Yet 80% of consumers do

Article source: https://www.chainstoreage.com/technology/csa-interview-francescas-obtains-unified-view-of-the-customer/

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