Marketers relentlessly look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily engaged is something every brand and business wants to champion. However, it’s easier said than done.
A growing number of mobile consumers prefer and appreciate the ease of access from a simple link in a text message. The simplicity and ubiquity of text messaging has enabled it to emerge as a differentiated business-to-consumer engagement channel and offers several benefits to marketers looking to engage target shoppers on their mobile devices,