If you are a business marketer, considering SMS just as a mode of making announcements and sending confirmations, it’s time to think again. The savviest marketing campaigners are now using SMS marketing as a handy tool to boost conversion rates, improvise customer engagement, recognize loyalty, and also to build a feeling of personal care. There are many businesses now use SMS marketing as a standalone marketing strategy and also along with other leading marketing modalities. Let’s first see some great ideas to leverage the potential of SMS marketing.
1. SMS as a benchmark to cover your bases