Birthdays, anniversaries, vacation memories, retirements are all milestones. While in some cases you don’t want to be reminded, there are many ways a nonprofit marketer can help an organization cash in on them.
The Wounded Warrior Project leverages milestones in in had a response rate tick upward of 35 percent leading to a 27 percent hike in gross revenue. A straightforward letter package led to a 1,398 percent gain in net revenue from those donors, who were grabbed before they lapsed.
There were many concepts discussed during a session titled “#Stealsmart: What Nonprofit Fundraisers Can Learn from For-Profit Digital Marketers,” at the