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Getting quality customer data is not easy.

Julie Daly, vice president of digital commerce for plus-size retailer Ashley Stewart Inc., knows firsthand the challenges of managing customer data coming from stores, disparate systems and duplicated accounts.

The retailer began using marketing analytics platform AgilOne Inc. in 2016, Daly told Internet Retailer at the National Retail Federation 2019 conference in January. The retailer started with just its ecommerce data as a trial run but knew it needed to feed in its store-level shopper data to get a holistic view

Article source: https://www.digitalcommerce360.com/2019/02/11/why-ashley-stewart-is-bullish-on-text-messages/

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